Unity and Xiaomi Pave Way for Smartphone Gamers in China

Unity and Xiaomi Pave Way for Smartphone Gamers in China


Unity is well-regarded in the smartphone gaming community for its role in creating new mobile games and Chinese Android smartphone maker, Xiaomi, has experienced extraordinary growth. The two companies agreed to a partnership to boost smartphone gaming for developers and Xiaomi mobile phone users. Unity developers will be able to publish their games on the Xiaomi app store and Xiaomi will negotiatie local licensing terms to increase distribution.

China accounts for more over 25% of new mobile devices activated on the Unity network each quarter. Xiaomi phones saw the largest number of Unity Android game installs. Unity accounted for 5 billion downloads of made-with-Unity games in Q3-FY2016. 

Andrew Tang, China Country Manager at Unity Technologies, said: “A large part of ensuring developer success is providing access to the platforms that matter most. By partnering with Xiaomi we can help Unity developers bring their creative vision to a massive audience and accelerate the progress of quality entertainment worldwide.”

Xiaomi also plans to expand its open VR platform.

via Unity Technologies and Xiaomi partner for Chinese mobile game development