Nintendo’s Reggie Fils-Aime explains why it’s time to go mobile

Nintendo’s Super Mario Run is coming to your smartphone

Nintendo is brining its gaming experiences to smartphones in a way that won’t devalue the firm’s intellectual property.

“The mobile business really has changed versus when Mr. Satoru Iwata [the late CEO of Nintendo] made those comments way back at GDC,” Fils-Aime said, referring to when Iwata dismissed the value of mobile gaming back in 2011. “As we sit here today, literally multiple billions of smart devices are out there in the marketplace … in places like India, throughout parts of Europe, parts of South America where we don’t have a robust dedicated console business. So it really is a different type of opportunity, arguably a mainstream opportunity, that we’re looking at now.”

Those comments sound very similar to what Google, Microsoft and Apple have all said about reaching the “next billion” consumers in developing regions com

via Nintendo’s Reggie Fils-Aime explains why it’s time to go mobile

 

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