Nintendo’s Reggie Fils-Aime explains why it’s time to go mobile

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Nintendo’s Super Mario Run is coming to your smartphone

Nintendo is brining its gaming experiences to smartphones in a way that won’t devalue the firm’s intellectual property.

“The mobile business really has changed versus when Mr. Satoru Iwata [the late CEO of Nintendo] made those comments way back at GDC,” Fils-Aime said, referring to when Iwata dismissed the value of mobile gaming back in 2011. “As we sit here today, literally multiple billions of smart devices are out there in the marketplace … in places like India, throughout parts of Europe, parts of South America where we don’t have a robust dedicated console business. So it really is a different type of opportunity, arguably a mainstream opportunity, that we’re looking at now.”

Those comments sound very similar to what Google, Microsoft and Apple have all said about reaching the “next billion” consumers in developing regions com

via Nintendo’s Reggie Fils-Aime explains why it’s time to go mobile

 

Unity and Xiaomi Pave Way for Smartphone Gamers in China

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Unity and Xiaomi Pave Way for Smartphone Gamers in China

Woman_playing_smartphone_game_Unity

Unity is well-regarded in the smartphone gaming community for its role in creating new mobile games and Chinese Android smartphone maker, Xiaomi, has experienced extraordinary growth. The two companies agreed to a partnership to boost smartphone gaming for developers and Xiaomi mobile phone users. Unity developers will be able to publish their games on the Xiaomi app store and Xiaomi will negotiatie local licensing terms to increase distribution.

China accounts for more over 25% of new mobile devices activated on the Unity network each quarter. Xiaomi phones saw the largest number of Unity Android game installs. Unity accounted for 5 billion downloads of made-with-Unity games in Q3-FY2016. 

Andrew Tang, China Country Manager at Unity Technologies, said: “A large part of ensuring developer success is providing access to the platforms that matter most. By partnering with Xiaomi we can help Unity developers bring their creative vision to a massive audience and accelerate the progress of quality entertainment worldwide.”

Xiaomi also plans to expand its open VR platform.

via Unity Technologies and Xiaomi partner for Chinese mobile game development

 

Smartphone gaming is on the rise in 2016

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2016 is the year of smartphone gaming. The convenience of mobile games was the key to their initial success. Now the performance and capability of mobile phones means smartphone gaming is passing up console and PC gaming. “Whether it is just casual or serious gaming, the mobile gaming has became more sophisticated than just mere ‘Candy Crush’ or ‘Angry Bird’ mobile games. In 2016, it has been reported that the revenue from mobile gaming is expected to be more than the ones generated by gaming consoles and computer for the first time.” via Consoles Games vs Smartphone Games : A Clash of Convenience when Having Fun

Smartphone Gaming on the Go
Public Domain from pixabay